Graphic Design Elements

Now available in a larger size and full color! This thought-provoking resource for graphic designers, professors, and students features 40% more content and over 750 images to enhance and clarify concepts. The popular design book has been completely revised and expanded to present inspiring and counterintuitive ideas on graphic design relationships.

In this second edition, readers can expect a new section on web design, as well as discussions on modularity, framing, motion and time, rules of randomness, and a variety of quotes accompanied by images and biographies. Alex. W. White, a veteran designer and educator, offers a unique approach to successful design regardless of experience level.

Readers will explore White's four elements of graphic design, learning how to define and reveal dominant images, words, and concepts, utilize scale, color, and position to guide viewers, incorporate white space as a key design component, and optimize display and text type for maximum comprehension. By rethinking and applying these design elements, readers are sure to find inspiration for improved design.

Allworth Press, part of Skyhorse Publishing, produces a wide range of books covering the visual and performing arts, focusing on the business aspects. Their titles span graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, career starting tips, business and legal forms, and industry practices. While not aiming for bestseller status, Allworth Press is dedicated to providing quality books that support the success of creative professionals, often exploring niche subjects and welcoming authors with expertise to benefit their readers.

product information: